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NEW TITLE |
| Centennial Facsimile Edition |
| Marshall McLuhan & Quentin Fiore: |
| The Medium is the Massage |
| An Inventory of Effects |
| Produced by Jerome Agel |
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| More than 40 years after its initial publication in 1967, this piquant classic is being released once again in its original hardcover format in celebration of the McLuhan Centenary. The Medium is the Massage remains Marshall McLuhan’s most popular book, perhaps as influential as Understanding Media. |
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| With every technological and social “advance,” McLuhan’s theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that “the media work us over completely” becomes more evident every day. In his words, “so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.”
McLuhan’s remarkable observation that “societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication” is undoubtedly more relevant today than ever before.
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160 pages, Hardcover, 6 3/4'' x 11 1/4'' (171 x 287 mm)
72 duotone and 28 b/w illustrations, English
ISBN: 978-1-58423-441-8 $ 24.95 |
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| About the Author: |
| Marshall McLuhan |
| One of the most controversial and original thinkers of our time, McLuhan is universally regarded as the father of communications and media studies.
But he is far more than that. A charismatic figure, whose remarkable perception propelled him onto the international stage, McLuhan became the prophet of the new information age.
In his own time he drew both accolades and criticism for his intuitive vision, his steady stream of thought-provoking metaphors, and fast-forward glimpses into a world where software would eclipse hardware and the power of mass media would eclipse the power of government. The information superhighway fulfilled his perceptive observation that the world would ultimately become a "global village."
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| Official Website: |
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The Marshall McLuhan Estate |
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| watch: Marshall McLuhan Speaks |
| Other Websites: |
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| Marshall McLuhan Salon |
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Marshall McLuhan / Finnegans
Wake Reading Club |
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Virtual Maastricht
McLuhan Institute (VMMI) |
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| See also: |
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| McLuhan: From Cliché to Archetype |
| In these pages, readers learn how to look at stale clichés with fresh eyes, as artists do, and discover that clichés provide the key to understanding Modernism, from the puns of James Joyce to Ionesco’s Theater of the Absurd. more... |
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| McLuhan: Understanding Media |
| When first published, Marshall McLuhan’s Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. more... |
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| COUNTERBLAST 1954 |
| In the same year that Wyndham Lewis published Self Condemned, Marshall McLuhan took inspiration from Lewis’s journal BLAST and produced COUNTERBLAST, intended, like Self Condemned, to shake the city of Toronto out of its smugness, complacency, and spiritual torpor. more... |
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Marshall McLuhan:
The Mechanical Bride (Pb) |
| This is the devastating book which first established Marshall McLuhan’s reputation as the foremost critic of modern mass communications. The Mechanical Bride is vintage McLuhan — so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. more... |
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